Franklin Templeton
As the sole designer for all of Franklin Templeton’s North American designs, I designed and delivered wireframes, mockups, and interactive prototypes to validate concepts, prioritize user experience updates, and implement data-informed improvements that increased engagement.
2024-2025
Year
1 - 3 Weeks per project
Duration
B2B + B2C
Category
Figma
Stack
Problem
I was in charge of all design for Franklin Templeton's North America services.
Solution
Led design execution for North America, handling a wide range of projects from campaign experiences to search page improvements, maintaining a cohesive and user-centered design standard across all deliverables.
Redesigned the Account Services page by consolidating key information into a single, scannable experience. Replaced multi-page navigation with an in-page FAQ accordion, improving content discoverability and reducing the need for excessive scrolling and page transitions.
Redesigned the Real Estate and Real Estate Debt sections within the Alternatives page, delivering a refreshed, modern interface that improved readability, consistency, and overall usability.
Designed dedicated homepages for Franklin Templeton models, including Muni Bond Ladders and the Portfolio Analysis Tool (PAT), along with a centralized landing page to showcase all model offerings. Additionally, integrated Muni Bond Ladder promotional placements across high-traffic Franklin Templeton sites to increase visibility and engagement.
Performed UX research and competitor analysis to identify opportunities in the existing search experience, then redesigned the search function and results page to improve usability, relevance, and overall user experience.
