Dell
2024
Year
3 Weeks
Duration
B2B + B2C
Category
Figma
Stack
Problem
As a UI/UX Designer on the CEDT team, I owned the design of two internal sales tools, driving both feature development and usability improvements to better align with user needs.
Solution
Worked closely with Business and Engineering to align on priorities and deliver user-centered solutions. Created prototypes for user interviews, translated insights into iterative improvements, and finalized designs that improved usability and efficiency by 23%, and streamlined handoff to development.
Owned the complete redesign of the Attributes Panel after identifying critical pain points in the existing experience. Delivered a fully reimagined solution that streamlined interactions and improved clarity and efficiency, creating a more intuitive workflow for users.
Designed an Activity Log feature that tracks and displays all edits and actions made on a play or document, improving transparency and enabling users to easily audit changes over time.
Designed a bulk upload feature that enabled users to efficiently create and manage large volumes of information, documents, and plays, significantly reducing manual entry effort. Reduced the time of creating plays in bulk by 45%.
Designed and implemented a drag-and-drop interface for creating, organizing, and editing talking points, information, and plays, improving workflow efficiency and ease of navigation.
